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批判性讀本


图书基本信息
出版时间:2008-4
出版时间:北京大學出版社
作者:大卫·罗
页数:346
书名:批判性讀本
封面图片
批判性讀本
内容概要
《批判性讀本︰體育、文化和媒介》一書廣泛收錄了有關體育、文化和媒介三者關系的文章,既有經典的作品,也有新近的文獻。適用于本科和研究生層次的文化與媒體研究、社會學、體育與休閑研究、傳播學和性別研究等領域。本書給學生、教師和研究人員提拱了這方面的核心閱讀材料,可作為該領域的補充材料,也可以單獨使用。
作者简介
大卫·罗(David Rowe)分别从诺丁汉(Nottingham)大学、约克(York)大学和埃塞克斯(Essex)大学获得了社会学学位。他目前是澳大利亚纽卡斯尔大学(University of Newcastle)文化工业与实践研究中心(CU-ltural Industries and practices Research Centre-CIPS)主任。
书籍目录
PUBLISHER'S ACKNOWLEDGEMENTS  SERIES EDITOR'S FOREWORD  ACKNOWLEDGEMENTS  CONTRIBUTORS  1  INTRODUCTION:MAPPING THE MEDIA SPORTS CULTURAL COMPLEXPARTI MEDIA SPORT CONSTRUCTION:HISTORY,LABOUR,CULTURE AND ECONOMICS  2  SPORT AS ENTERTAINMENT:THE ROLE OF MASS COMMUNICATIONS  3  THE TV AND SPORTS INDUSTRIES  4  THE DREAM TEAM,COMMUNICATIVE DIRT,AND MARKETING SYNERGY:USA BASKETBALL  AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS  5  CPORTS MEDIA SANS FRONTIERES  6  SPEAKING THE 'UNIVERSAL LANGUAGE OF ENTERTAINMENT':NEWS  CORPORATION,CULTURE AND THE GLOBAL SPORT MEDIA ECONOMY  7  SPORTS PAGE:A CASE STUDY IN THE MANUFACTURE OF SPORTS NEWS FOR THE  DAILY  PRESS  8  BREAD,BUTTER AND GRAVY:AN INSTITUTIONAL APPROACH TO TELEVISED SPORT  PRODUCTION  9  MEGA-EVEBTS AND MEDIA CULTURE:SPORT AND THE OLYMPICSPARTII MEDIA SPORT DECONSTRUCTION:READINGS,FORMS,IDEOLOGIES AND FUTURES  10  LOCAL VISIONS OF THE GLOBAL:SOME RERSPECTIVES FROM AROUND THE WORLD  11  NIKE'S COMMUNICATION WITH BLACK AUDIENCES:A SOCIOLOGICAL ANALYSIS OF  ADVERTISING EFFECTIVENESS VIA SYMBOLIC INTERACTIONISM  12  THE TELEVISED SPORTS MANHOOD FORMULA  13  THE BASIC CONTENT: 'IDEALLY BEAUTIFUL AND SEXY WOMEN FOR MEN'  14  'I WANT TO BE THE MINORITY':THE POLITICS OF YOUTHFUL WHITE MASCULINTIES  IN SPORT AND POPULAR CULTURE IN 19905 AMERICA  15  WOMEN,SPORT AND GLOBALIZATION:COMPETING DISCOURSES OF SEXUALITY AND  NATION  16  REPRSENTATIONS OF FOOTBALL IN BASEBALL LITERATURE: THE LYRIC FENWAY,THE  PROSODY OF THE DODGERS,AND ARE YOU READY FOR OME FOOTBALL?  17  SPORT AS CONSTRUCTED AUDIENCE:A CASE STUDY OF ESPN'S THE EXTREME GAMES  18  CONYERGENCE: SPORT ON THE INFORMATION SUPERHIGHWAY    19  INTERNET COVERAGE OF UNIVERSITY SOFTBALL AND BASEBALL WEB SITES: THE  INEQUITY  CONTINUES
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